Google Expands Apps, Cloud Partners

On Thursday, Google announced additions to its programs for Google Apps and Google Cloud Platform partners. The expansions are intended to broaden the company's ecosystem of products and services for businesses.

The cloud-based platform previously had two levels of partners -- service partners and technology partners -- that provide a range of services for users of the platform, including technical support and customized application development. The company says there are currently 161 organizational members in the partner program, which was introduced in mid-2012.

Now Google is expanding the program into three tiers of partners -- Premier, Authorized and Registered.

'Formal Technology Track'

Registered Partner is the entry level, with access to online resources and training. Authorized gets the core partner program with branding, relationship management and access to online resources and training, while Premier has the benefits of the core program and access to premier-level services.

Over in its Google Apps Partner Program site, the company announced Thursday a "formal technology track" for software vendors to build complementary business apps and tools. Technology partners will be offered technical, marketing and sales support. The company said the new track is intended to accompany the existing reseller program, which currently has more than 10,000 partners.

Resellers offer apps to customers, and the new technology track, which will offer similar kinds of benefits, is designed to support companies that build products integrated with Google Apps.

Initially, the technology track will start with a limited number of partners, and it will expand to all software vendors by next quarter. Partners can receive prime placement in the Apps Marketplace, partner community newsletters, webinars, partner-specific content and training materials.

'More Relevant to Enterprise'

Google pointed to such integrated apps as UberConference, whose conference calls work with Hangouts, and Smartsheet, with a project management app integrated into Google Drive. The Apps Marketplace...

Comments are closed.