Google Eases Unsubscribing; Facebook Drops Its E-Mail

No matter what new technologies come out, e-mail is still one of the most common forms of communication, with more than 2 billion users. It's also a huge conduit for spam. Google is introducing a new "unsubscribe" feature in Gmail that will make the removal of spam easier for individual users.

While Google is making it easier to get rid of unwanted e-mail, Facebook this week is helping its users shed an unwanted e-mail address -- Facebook's own. After an annoying effort to force its e-mail service on users in 2012 by changing their listed addresses to assigned (username)@facebook addresses, the service never took off. While there are hundreds of millions of Facebook users who could have used Facebook e-mail, they chose not to, and the social network has decided to scrap the feature altogether.

Gmail Fights Spam

Getting rid of spam e-mails is not always an easy task and despite the inclusion of advanced spam filters, annoying e-mail marketing campaigns are still able to get through to an individual's inbox. Google has apparently realized this issue and while it cannot prevent every bit of spam from reaching a person's inbox, a new "unsubscribe" feature will make it much easier for people to eliminate spam themselves.

"One of the biggest problems with the Gmail spam filter is identifying unwanted mail, or soft spam," said Google software engineer Vijay Eranti, who heads Google's anti-spam efforts. Gmail and its competitors have been able to create relatively accurate spam filters, which has resulted in a higher percentage of unwanted e-mails going into spam folders. However, the filters are usually less accurate when dealing with aggressive marketing campaigns or other unwanted e-mails that are not outright malicious.

In many scenarios, Eranti said, a user will chose to receive e-mails from a company but then...

Comments are closed.