Google Drives Open Auto Alliance for In-Car Tech

As expected, Google on Monday announced plans to drive deeper into the automotive industry with an alliance that could disrupt the status quo in the infotainment realm. The company is partnering with Audi, GM, Honda, Hyundai, and Nvidia to drive in-car technology innovations to the next level.

Patrick Brady, director of Android Engineering, for Google, explained the companyEUs thought process in a blog post. In this multi-screen world, he said, switching between our different devices should be easy and seamless.

EUCommon platforms allow for one connected experience across our phone, tablet and PC, so we get the right information at the right time, no matter what device weEUre using,EU Brady said. EUBut thereEUs still an important device that isnEUt yet connected as seamlessly to the other screens in our lives -- the car.EU

Minding the Gap

GoogleEUs new partnerships with some of the worldEUs largest automakers aims to address that gap. The alliance will essentially bring Android, the worldEUs largest open platform, to the open road through the Open Automotive Alliance, a global alliance aimed at accelerating auto innovation with an approach that offers openness, customization and scale.

EUToday, millions of people already bring Android phones and tablets into their cars, but itEUs not yet a driving-optimized experience,EU Brady said. EUWouldn't it be great if you could bring your favorite apps and music with you, and use them safely with your car's built-in controls and in-dash display?EU

Google is working with its alliance partners to make possible new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone. As Google sees it, putting Android in the car will bring drivers apps and services they already use, while enabling automakers to more easily deliver cutting-edge technology to their customers. Brady also said it would...

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