Gnip Makes Mining Social Media’s Big Data Easier

Social media API aggregation company Gnip is taking social data to new heights and deeper depths. The firm sits in a market space with the likes of Topsy, which Apple acquired for $200 million, and Deep Mind Technologies, which Google grabbed for $400 million. But Gnip claims to be the worldEUs largest.

The company certainly has its social media data bases covered. Gnip serves a range of industries, from social media monitoring and business intelligence to finance and government.

WhatEUs more, Gnip's customers deliver social media analytics to over 90 percent of the Fortune 500 -- and the company serves more than 100 billion real-time social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, Instagram, bitly, Reddit, WordPress, Disqus and more.

"Successful real-time marketing relies on a fast, accurate view of the complete picture," says Peter Heffring, CEO of Expion, a Gnip customer. "We're already using Gnip's Search API to create a faster and more complete product experience for our real-time marketing customers."

A Twist on Tapping Twitter

Gnip is growing fast. The company in September introduced a Search API for Twitter that claimed to make it easier and and more affordable for software companies to build access to recent Twitter data into their products. At the time, it was the first Twitter search product created with the enterprise software company in mind and certainly improved the service that social analytics providers can offer their customers.

"Until today, a user experience built on the indexed firehose of Tweets was only available to a select few companies who could afford to build and maintain such a costly product," said Chris Moody, CEO of Gnip. "Gnip is making this available to any product or software company to incorporate into their solution, driving the creation of a whole range of...

Comments are closed.