Getty Images Makes Photos Free for Some, With a Catch

Blogging photo pirates of the world may move into the realm of legitimacy. ThatEUs because Getty Images has decided to give away its photos for non-commercial usage. Yes, give them away. As in free. Instead of forking out dough for long legal battles, the picture service is joining the free photo fray. The difference is Getty serves up some of the highest-quality photos available anywhere.

Of course, there is a bit of a catch. Although Getty is making the images available for non-commercial use at no cost, designers, bloggers, social media gurus and others that rely on the stock have to use an embed tool as part of the deal.

Essentially, that means youEUll click on an imageEUs embed icon from the search results or image details page, copy the embed code, and then past the HTML code you copied into the source code of the Web site or blog where you want the image to appear. Then, voila, you can publish and share the image.

Innovation and Disruption

In GettyEUs own words, people are increasingly turning to imagery to communicate and tell their stories online. With Getty's shift toward providing free images, bloggers and others now have access to news, sports, celebrity, and fashion images, among others. This is a major breakthrough in the field of digital imagery, considering the size and quality of GettyEUs photo library.

"imagery has become the worldEUs most spoken language. Whether via a blog, Web site or social media, everyone is a publisher and increasingly visually literate," said Jonathan Klein, co-founder and CEO of Getty Images.

"Innovation and disruption are the foundation of Getty Images, and we are excited to open up our vast and growing image collection for easy, legal sharing in a new way that benefits our content contributors and partners."

Getty's Upside

So whatEUs the payoff for Getty?...

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