Gartner Crowns Salesforce Top CRM Provider

CRM giant Salesforce was named the top CRM company in 2014 by total revenue, according to research and advisory company Gartner Inc. Salesforce led the pack with more than $4.2 billion in sales last year, according to Gartner's report on worldwide CRM market share, titled EUMarket Share Analysis: Customer Relationship Management Software, Worldwide, 2014.EU

In addition to taking the top spot in total revenues for the third year in a row, Gartner also named Salesforce number one in both revenue and market share growth. Salesforce also gained the most market share in the worldwide marketing software category based on 2014 total software spend.

Preference for SaaS

EUSalesforce is not only the worldEUs number one CRM platform based on revenue, we continue to be one of the fastest growing top ten CRM companies in the world,EU said Alex Dayon, president of products, Salesforce.

EUThe pace at which customers are embracing our Customer Success Platform is unprecedented, as more and more companies turn to Salesforce to transform how they connect with their customers using todayEUs latest innovations in cloud, social, mobile and data science," Dayon added. The Customer Success Platform is SalesforceEUs suite of cloud applications for sales service, marketing, community, and analytics.

Buyer preference for SaaS (software as a service) and strength in the sales sub-segment kept Salesforce in the number one position for the worldwide CRM market. It also raised the company to the top position in customer support, according to Gartner. Pure-play vendors generally saw strong revenue growth as midsize and large organizations sought to build out digital market and customer experience capabilities. Successful vendors, particularly pure plays, supported user demand for add-on functionality and the transition away from an on-premises model.

Leveraging Acquisitions

Although all of the top five CRM software vendors saw sales grow from their 2013 numbers, only Salesforce and Microsoft...

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