Facebook’s ‘Most Used Words’ Collects a Ton of Your Data

What are your most-used words on Facebook? That's a question you've probably seen cropping up a lot lately in your newsfeed. Thanks to the "My Most Used Words on FB" app, you can click a couple of buttons and see a word cloud of everything you've ever said in a status update. More than 17 million people have already tried it out. It's fun, probably enlightening ("Wow, do I really talk about my dog and brunch that much?") and, occasionally, hilarious.

However -- and you knew there was a "however" coming, right? -- the app required you to disclose a large amount of your personal data in exchange for making a word cloud.

That said, so does just about every app on Facebook.

The Britain blog Comparitech called "Most Used Words" a "privacy nightmare." In addition to giving the app permission to read and analyze all of your Facebook status updates, users gave it permission to access their full name, age, date of birth, profile photo, hometown, current city, their entire friends list, everything they've ever "Liked," all of their photos and photos they are tagged in, IP address and information about the device they were using when they clicked "accept."

The app, made by a Korean company called Vonvon, does not need all of that information to make a word cloud. Vonvon is in the business of making Facebook quizzes. It has more than 500 in English. On its site, you can allegedly learn which Disney couple is most like you and your friends, which Pixar character captures you perfectly and which of your Facebook friends is secretly your crush.

David Hahn, president of North American operations for Vonvon, spoke to The Times about the company's privacy policy.

"In many cases, these privacy policies are recycled from benchmarking your competitors and major players in the...

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