Facebook Tests ‘See First’ Feature for Prioritizing Certain Posts

In an ongoing effort to make its News Feed feature as revelant as possible for users, Facebook is testing something called "See First," which lets people ensure they see content from specific friends or pages at the tops of their feeds. Besides giving users the content they want most first, the new feature could also provide even greater insights to both Facebook and its advertisers.

Currently, Facebook users can designate which other accounts they want to friend or follow in the News Feed, and which they want to unfollow. However, they aren't able to prioritize news from certain friends or pages that they like best.

Over the past year, Facebook has made a large number of tweaks to the way its News Feed works. Earlier this month, for example, it added a new signal to its feed algorithm that gives greater weight to stories based on how long users view them.

'Always Exploring Ways To Improve'

We contacted Facebook to learn more about the See First feature. "We are always exploring new ways to improve the Facebook experience, and are currently running a small test of a feature that lets you indicate that you'd like to see posts from a specific person or Page at the top of your News Feed," a spokesperson told us. However, the spokesperson said that Facebook wasn't providing any further information about the test at this time.

The See First feature could help Facebook make its News Feed "more attractive to users but also to gather deeper analytics about users and what is important to them," analyst Dallas Salazar noted in an article on the investor site Seeking Alpha.

By doing that, "Facebook will also be able to identify how to better advertise to the 'downchain' News Feed," Salazar said. "Meaning the News Feed of the influencer....

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