Facebook Still Social Media Champ

If you donEUt visit Facebook at least once a day, youEUre in a dwindling minority. Facebook still remains the most popular social media site by far, according to a new survey by Pew Research. While its growth has slowed as other platforms grow, the level of user engagement with the platform has increased nonetheless.

Facebook continues to be the most popular social media site, but its membership numbers since 2013 have been mostly static, according to the study, which surveyed 2,000 adult Internet users in September. One notable exception is among older adults. For the first time since Pew has tracked these numbers, more than half of Internet users age 65 and up now use Facebook. Overall, 71 percent of Internet users are on Facebook, the same as in 2013.

Meanwhile, over the past year, every other significant social media platform, including Twitter, Instagram, Pinterest and LinkedIn, has seen significant increases in the proportion of online adults who now use their sites. The number of users overall on Instagram has increased by nine percentage points and it has realized significant growth in almost every demographic group. LinkedIn has continued to grow among groups that already use it heavily, including professionals and college graduates, and Twitter and Pinterest have seen increases in users across a variety of demographic groups.

Several Times a Day

But for now, Facebook remains the king. Seventy percent of the people surveyed use the site daily, up from 63 percent in 2013. Forty-five percent use it several times a day. Meanwhile, 49 percent of Instagram users and 17 percent of Pinterest users visit those sites daily, about the same as in 2013. Thirty-six percent of Twitter users visit the site daily, but thatEUs down 10 percentage points from the previous year.

While the 13 percent of LinkedIn users who engage...

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Facebook Still Social Media Champ

If you donEUt visit Facebook at least once a day, youEUre in a dwindling minority. Facebook still remains the most popular social media site by far, according to a new survey by Pew Research. While its growth has slowed as other platforms grow, the level of user engagement with the platform has increased nonetheless.

Facebook continues to be the most popular social media site, but its membership numbers since 2013 have been mostly static, according to the study, which surveyed 2,000 adult Internet users in September. One notable exception is among older adults. For the first time since Pew has tracked these numbers, more than half of Internet users age 65 and up now use Facebook. Overall, 71 percent of Internet users are on Facebook, the same as in 2013.

Meanwhile, over the past year, every other significant social media platform, including Twitter, Instagram, Pinterest and LinkedIn, has seen significant increases in the proportion of online adults who now use their sites. The number of users overall on Instagram has increased by nine percentage points and it has realized significant growth in almost every demographic group. LinkedIn has continued to grow among groups that already use it heavily, including professionals and college graduates, and Twitter and Pinterest have seen increases in users across a variety of demographic groups.

Several Times a Day

But for now, Facebook remains the king. Seventy percent of the people surveyed use the site daily, up from 63 percent in 2013. Forty-five percent use it several times a day. Meanwhile, 49 percent of Instagram users and 17 percent of Pinterest users visit those sites daily, about the same as in 2013. Thirty-six percent of Twitter users visit the site daily, but thatEUs down 10 percentage points from the previous year.

While the 13 percent of LinkedIn users who engage...

Comments are closed.