Facebook Rolls Out Instant Articles on Android

After more than a month of testing in public beta, Facebook's Instant Articles features is now available for users with the Facebook for Android app. With the feature rolled out for iOS users in late October, Facebook said it now has a way for publishers to optimize content delivery "to hundreds of millions of people daily across the two most popular mobile platforms in the world."

Announced earlier this year, Instant Articles allows publishers to provide fast-loading content to readers directly from Facebook without sacrificing opportunities for ad revenue. The platform enables articles and other content -- indicated as Instant Articles by a lightning bolt icon that appears at the top right on a News Feed feature -- to load up to 10 times more quickly than via standard mobile Web browsing, Facebook said.

As of this week more than 350 publishers from around the world are participating, with more than 100 publishing content via the platform on a daily basis, said product manager Michael Reckhow in a post published yesterday on Facebook's Media blog.

More Publishers 'Joining Daily'

Reports had surfaced last month that Facebook was exploring new advertising options after some potential publisher partners complained about limitations imposed on the numbers and types of ads allowed with Instant Articles. Some early users were already reporting reduced revenues from content published via the platform on Facebook, according to a November 11 article in the Wall Street Journal.

Instant Articles partners to date include major news and content sources ranging from China Daily, the Sydney Morning Herald, The Huffington Post Brazil and India Today to The New York Times, The Guardian, Spiegel, Haaretz and Qatar's Al Jazeera English, Reckhow said.

And more publishers are joining every day from across the globe. "We're thrilled to collaborate with our partners in each of these regions, and...

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