Facebook Plans To Get into Workplace Networking

It might be hard to imagine Facebook competing with a professional networking site like LinkedIn, but that's reportedly exactly what the tech giant plans. According to an article published Sunday in the Financial Times, Mark Zuckerberg's social networking site is developing a new offering called "Facebook at Work" that would put it in competition with more professional online resources.

We reached out to Facebook on Monday for more details, but did not receive a response. The Financial Times reported that Facebook began the project "in earnest" over the past year and is testing it with selected business users.

A Facebook at Work site would likely target current users of enterprise-focused sites like LinkedIn, Google for Work, Google+ and Microsoft's Office tools. It would also mark a significant reinvention for Facebook, which is more often used by people to share vacation photos and Internet memes.

Millions vs. Billions

As of September, Facebook reported 1.35 billion monthly active users and 864 million daily active users. By contrast, LinkedIn -- which describes itself as "the world's largest professional network" -- has 300 million members around the world.

LinkedIn, however, has always focused squarely on enterprise users, with its features designed to help professionals share news about jobs, networking opportunities, industry development and other work-related information. By contrast, Facebook's mission has been to enable people to "stay connected with friends and family."

Facebook's endless stream of photos, chatty updates, memes and games have not made it a favored tool for the workplace. In fact, many companies ban the use of Facebook at work -- although many also prohibit other social networking sites like Twitter and even LinkedIn.

Enterprise Heats Up

As reported by the Financial Times, Facebook at Work will resemble the Facebook already familiar to users. However, it will give users a way to separate their professional...

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