Facebook Buys Onavo for Data Compression and Analytics

Onavo, a 3-year-old company known for its data compression technology and mobile analytics, has been snapped up by Facebook. The Tel Aviv-based start-up, with an office in Palo Alto, Calif., announced the purchase on its official blog on Sunday.

Guy Rosen, co-founder and CEO and Roi Tiger, co-founder and CTO, posted on the blog, saying, "We are joining the Facebook team," and reporting that Facebook has agreed to acquire the company. Onavo's Tel Aviv office will remain open and is to become Facebook's satellite Israeli office, as well.

The Data Compression Advantage

Founded in 2010, Onavo has made a name for itself in the use of compression technology to cut down on the expense of data transfer. Specifically, the company has been offering apps for data compression so that people can save money on their phone bills.

Onavo uses servers to reroute and compress users' mobile data, in a cloud-based compression design. Once the app is installed, content consumed is compressed in the cloud, and then sent back to the user's device, only this time in a lighter form, saving on service costs.

The technology has proven useful for travelers visiting other countries, for example, and trying to keep their roaming costs down.

Using Data More Efficiently

Facebook, meanwhile, has reason to see how the Onavo core technology can help as part of its Internet.org initiative to make online access more affordable around the world.

Internet.org aims to make mobile Internet access more easily available to the billions of people who do not yet have it. The Israeli firm's technology will help users in parts of the world where Internet access is still considered an unaffordable luxury.

"We hope to play a critical role in reaching one of Internet.org's most significant goals -- using data more efficiently," said Onavo's Rosen and Tiger in the blog.

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