EMC’s Elastic Cloud Storage Targets Amazon, Google

Data storage company EMC on Monday took the covers off its ECS (Elastic Cloud Storage) Appliance at EMC World 2014 in Las Vegas. Formerly known as Project Nile, the company is positioning its latest product as a breakthrough in hyper-scale cloud storage infrastructure that spans customers of any size in every industry -- and aiming squarely at Google and Amazon.

EMC is answering what it sees as an industry need: The so-called EUthird platform of ITEU -- social, mobile, cloud and big data -- is creating new opportunities and competitive threats for large enterprises and small businesses alike. Next-generation apps are delivering seamless experiences for customers to interact and transact, which EMC said demands new storage infrastructure to leverage the analytics these big data apps generate. Of course, the company believes the ECS Appliance is the answer.

Amitabh Srivastava, president, EMCEUs Advanced Software Division, called it a EUhighly intelligent, easy-to-manage storage platform based on commodity hardware.EU He described the ECS Appliance as offering public cloud security and private cloud control to pave the way for easier development of apps for the third platform of IT.

An Alternative Approach

Not only is Srivastava confident in the applianceEUs benefits, heEUs offering numbers to prove the financial advantages. According to EMC, the new appliance offers between 9 percent and 28 percent lower TCO (total cost of ownership) in object storage implementations than public clouds from Amazon and Google. Neither Amazon nor Google could immediately be reached for comment.

WhatEUs more, the ECS Appliance allows customers to add hyperscale cloud capabilities to existing private and hybrid cloud environments with self-service options and automated provisioning and data services for apps. EMC said its ECS Appliance is modular -- with up to 2.9 petabytes in a single rack -- and can be clustered to meet the exabyte scale requirements of the...

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