Did AT&T Just Out-Price T-Mobile?

After taking blow after blow from T-Mobile in 2013, a more aggressive AT&T is now taking swing after swing at the fourth-largest wireless carrier that it once tried to acquire. AT&TEUs latest move promises its best-ever prices for small businesses and families on its network.

With its new plan, AT&T is targeting people who want family-size buckets of data and unlimited talk and text on a reliable 4G LTE network. For example, a family of four can now get unlimited talk and text, and 10GB of data -- AT&T says that is enough for the whole family to share -- for $160 a month.

"These new plans give customers what they want -- our best-ever prices on a best-in-class network," said David Christopher, chief marketing officer at AT&T Mobility. "We're making it easy for families who want it all -- great service, great value and big bucket of data to share."

WhatEUs the True Price?

Consumers and small businesses (with up to 10 lines) can tap into the new plans. In the name of transparency, AT&T offered a chart of phones and prices. Two smartphones with the specs outlined above go for $130 a month. Three smartphones go for $145. The price rises to $160 for four smartphones and $175 a month. Customers who want to add more than five lines simply add $15 a line.

New AT&T customers can get these prices when they sign up for 10GB or larger buckets of data and purchase phones with AT&T Next -- which offers devices with no annual service contract and new devices every year for $0 down -- or bring their own devices or purchase phones at full retail price.

AT&T offered what it says is a comparative example: Verizon charges $260 monthly for a comparable plan that's now $160 from AT&T. A family with four...

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