Dell Targets Younger Age Group with Updates, New 2-in-1s

Dell is turning its focus toward the groups that influence purchasing decisions with its new set of tablets and convertible laptops. Introduced at Computex 2014 in Taiwan, Dell's latest group of devices is targeted at high school and college students who drive many computer-related purchases.

The hybrid laptop market has yet to see many additions from Dell, but with a 2-in-1 device similar to Lenovo's Ideapad Yoga, that will change later this year. Dell has also updated its 7- and 8-inch Venue tablets, both of which come in under the $200 mark. And Dell has refreshed its all-in-one desktop lineup with Intel's Haswell processors even though all parts of the desktop market have been shrinking in the past few years.

Affordable Android Tablets

The Dell Venue tablets from 2013 received high marks from reviewers and were popular among people looking for tablets that would not break the bank. The new Venue 7 and Venue 8 tablets are similar to last year's, though Dell has increased the price of both, putting them more in line with other budget Android tablets.

Few things are different between the 2013 Venue 7 and the 2014 Venue 7. Both devices have 1280x800 IPS displays, but the latter is running a 1.6GHz Intel Atom processor, 1 GB of RAM, and a 5-megapixel rear camera. Those specs are not as impressive as some budget Android tablets but at $160, it is a good deal for people trying to save money.

On the other hand, Dell has increased the price of the new Venue 8 to $199 and in doing so it has been able to include higher-end specs and a better display. The tablet now runs a 1920x1200 display with a 2.1-GHz Atom processor.

2-In-1s and All-In-One

Desktops and laptops received a lot of attention from Dell at its initial Computex 2014...

Comments are closed.