Daily Mail Throws Hat in the Ring To Bid for Yahoo

It looks like the British are coming?EU?for Yahoo. The Daily Mail, a British tabloid and newspaper dedicated primarily to celebrity news and gossip, confirmed that it has thrown its hat into the ring to bid on the assets of the U.S. digital media group.

A spokesperson for the Daily Mail & General Trust, the parent company of the Daily Mail newspaper, confirmed that the company is in early talks with a number of different parties about putting together a potential bid. The company cited the success of some of its other digital properties, such as DailyMail.com and Elite Daily, as one of the reasons it is considering a deal for Yahoo's assets. The Daily Mail acquired Elite Daily, a U.S. media company focused on Millennial readers, in 2015.

We Only Want the Media

Yahoo has seen no shortage of potential interest from bidders since soliciting interest in acquiring its assets. Around 40 different parties are reported to be interested in acquiring the business, including industry heavyweights Verizon, IAC/InterActiveCorp, Google, and CBS Corp.

Potentially, the Daily Mail could take over Yahoo?EU?s various media properties, such as Yahoo News and Yahoo Finance, to augment its own advertising revenues while the other parts of the business could be taken over by its partners.

In February, Yahoo said that it would begin considering ?EU?strategic alternatives?EU? for the company following its unsuccessful attempts to spin out its stake in Asian e-commerce company Alibaba Group, a move Yahoo CEO Marissa Mayer (pictured above) described as essential to the company?EU?s financial well-being.

Activist investors, however, have been pushing Mayer to divvy up the Internet company?EU?s assets for the last two years. The company has been bleeding red ink lately, recording a whopping $4.36 billion loss for 2015.

Private Equity Partners

Mayer has made some big moves to turn around...

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