Cyber Monday Clicked With Records Sales

Cyber Monday rocked while mobile sales rolled. The day widely regarded as the Super Bowl of online sales ca-chinged its way to a record day for retailers, including Walmart, and marked a shift in shopping preferences as smartphones and tablets drove nearly a third of traffic -- and for some retailers, more than half.

The numbers are mind-boggling. Overall sales were up 17.5% on Cyber Monday compared with last year, says IBM Digital Analytics Benchmark. Another e-commerce research company, Custora Pulse, found online sales up almost 19%.

This year, "Cyber Monday is well on its way to being the biggest online shopping day in history," says Custora CEO Corey Pierson. expects to register its biggest Cyber Monday yet, coming off a record Black Friday weekend online.

Heading into the afternoon Monday, the Web site had already sold out of PlayStation 4 and Xbox One consoles, which weren't even discounted.

Significant savings on TVs and tablets also encouraged shopping, says Joel Anderson, CEO of

"There's no way ... that it won't finish as our biggest Cyber Monday ever," he says.

Anderson expects that more than half of Monday's online traffic will have come from mobile devices. On Black Friday, mobile accounted for 55% of traffic to, the first time mobile was more than half of site visits.

"I think 2013 will be remembered as the year online went mobile," Anderson says. Overall, 29.4% of online traffic was mobile, according to data from IBM Digital Analytics Benchmark. That's up 61% from last year.

Shoppers used smartphones to browse but were more likely to make purchases on a tablet, the data show.

And 2013 is the year the term "Cyber Monday" got a face-lift. Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Week, as online deals stretch well beyond Monday.

"You'll see retailers...

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