Could Disappointing Sales End Up Killing Apple’s iPhone X?

Apple's newest flagship, the iPhone X, could have a shorter lifetime than expected, according to a highly regarded analyst who has reported lukewarm demand for the device, particularly in China.

In a recent research note, Ming-Chi Kuo of KGI Securities said that the iPhone X (pictured above) could reach its end of life this summer, according to AppleInsider. He predicted Apple will sell some 18 million units of the device in the first quarter of this year, adding that the phone's front-facing camera notch has hurt its appeal to Chinese consumers.

A separate report from Consumer Intelligence Research Partners (CIRP) noted that Apple's latest iPhones accounted for a smaller proportion of U.S. sales in the final quarter of 2017 than in the same period of the previous year. CIRP reported that the iPhone 8, iPhone 8 Plus, and iPhone X together represented around 61 percent of Apple's phone sales, compared to the 72 percent taken by the iPhone 7 and iPhone 7 Plus in 2016. Apple is scheduled to report its first quarter results on Feb. 1.

iPhone X Plus Could Push Out X

Apple had struggled with a number of design and supply issues ahead of the November launch of the iPhone X. The company had reportedly tried to incorporate the front-facing sensors into an all-glass display, but ended up leaving a small notch at the top to accommodate those.

The design has led some consumers to perceive that there is less usable screen space on the iPhone X than on the larger-body, notch-free iPhone 8 Plus, according to Kuo's analysis, seen by AppleInsider. The iPhone 8 and iPhone 8 Plus were both released in September.

The publication reported on Friday that Kuo predicts Apple will retire the iPhone X this summer, replacing it with an iPhone X Plus. He also...

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