Cloud-Computing Vets Draw $3 Million for New Cloud Venture

The founders of Union Bay Networks are back in action with a cloud technology startup that just reeled in $2.9 million.

Tom Hull, who previously led cloud-networking company Union Bay before its 2014 acquisition by Apple, is heading Seattle-based CloudCoreo, short for cloud choreography. The under-the-radar startup helps teams of developers and information technology workers deploy and manage infrastructure in the cloud.

The company is in "stealth mode" and wouldn't give many details about its product. It plans to officially announce its product at the Amazon Web Services re:Invent conference next month in Las Vegas.

CloudCoreo's seed funding round was led by Madrona Venture Group, which also invested in Union Bay. Apple purchased the company and used it to help establish Apple's engineering office in the city.

Divergent Ventures, Aristos Ventures and Data Collective also invested in CloudCoreo's funding round.

CloudCoreo was started in Austin, Texas, by founder Paul Allen (no relation to the Microsoft co-founder), who moved the company to Seattle to be near some of cloud technology's biggest players. The Puget Sound region has become known as a center for cloud technology, bolstered by's AWS and Microsoft Azure.

Hull and fellow Union Bay Networks co-founder Jason Needham joined the company earlier this year as CEO and chief marketing officer, respectively. Allen serves as chief technology officer.

CloudCoreo's has a team of 10 people in South Lake Union and plans to use its funding, in part, to hire engineers.

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