CEO Raises His Assessment of BlackBerry’s Chances

BlackBerry CEO John Chen has raised the chances of his company's survival from the 50-50 he gave it a few months ago to 80-20 now. The comments, made at a technology conference in California, also pointed to some refinements in his company's strategy.

When he assumed the top position in November, Chen said the odds the company would make it were, essentially, a coin flip. But on Wednesday at Re/code's Code Conference in Rancho Palos Verdes, California, he was somewhat more optimistic.

According to The Financial Post, he told the conference that the company has "a lot of problems, but it's not dead." He added that he was "quite positive that we will be able to save the patient."

The Z3 'Jakarta'

He also indicated that, under previous CEO Thorsten Heins, the company spent too much energy and resources on consumer smartphones, when it should have stayed with the enterprise. Chen said the company was going back to its roots, releasing new BlackBerry phones this fall that will feature full physical keyboards, large screens and messaging.

Messaging is key, as one of BlackBerry's few, unqualified successes in terms of popularity is its cross-platform BlackBerry Messenger (BBM) service. Additionally, the company's recently released Z3 "Jakarta" handset, targeted for Indonesia, has reportedly been a success in that country.

That device, unveiled earlier this month, could provide an indication of the company's direction in handsets. It is the first phone BlackBerry has built in conjunction with Asian manufacturer Foxconn and, at a price tag of $200, it competes at the entry level with low-cost Android devices in an emerging market, the kind of market where the major growth in smartphone sales is taking place.

According to news reports, there were lines to buy the phone on its first day of sale on May 16, and on the...

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CEO Raises His Assessment of BlackBerry’s Chances

BlackBerry CEO John Chen has raised the chances of his company's survival from the 50-50 he gave it a few months ago to 80-20 now. The comments, made at a technology conference in California, also pointed to some refinements in his company's strategy.

When he assumed the top position in November, Chen said the odds the company would make it were, essentially, a coin flip. But on Wednesday at Re/code's Code Conference in Rancho Palos Verdes, California, he was somewhat more optimistic.

According to The Financial Post, he told the conference that the company has "a lot of problems, but it's not dead." He added that he was "quite positive that we will be able to save the patient."

The Z3 'Jakarta'

He also indicated that, under previous CEO Thorsten Heins, the company spent too much energy and resources on consumer smartphones, when it should have stayed with the enterprise. Chen said the company was going back to its roots, releasing new BlackBerry phones this fall that will feature full physical keyboards, large screens and messaging.

Messaging is key, as one of BlackBerry's few, unqualified successes in terms of popularity is its cross-platform BlackBerry Messenger (BBM) service. Additionally, the company's recently released Z3 "Jakarta" handset, targeted for Indonesia, has reportedly been a success in that country.

That device, unveiled earlier this month, could provide an indication of the company's direction in handsets. It is the first phone BlackBerry has built in conjunction with Asian manufacturer Foxconn and, at a price tag of $200, it competes at the entry level with low-cost Android devices in an emerging market, the kind of market where the major growth in smartphone sales is taking place.

According to news reports, there were lines to buy the phone on its first day of sale on May 16, and on the...

Comments are closed.