Canadian Pharmacy Taps Microsoft Dynamics AX for Retail

A leading Canadian pharmacy retailer is betting on Microsoft Dynamics for Retail to manage all its retail operations, from its headquarters down to the point of sale (POS) devices in stores.

The Jean Coutu Group employs more than 19,000 people and operates a network of more than 400 franchised stores in the Canadian provinces of Québec, New Brunswick and Ontario under the banners of PJC Jean Coutu, PJC Clinique, PJC Santé and PJC Santé Beauté. Besides running these retail operations, PJC also responds to the needs of its franchise network by providing an array of technical and professional support services, as well as the supply, warehousing and delivery of products.

The Jean Coutu Group needed a new, integrated customer relationship management (CRM) system and related applications to manage its retail operation because its current system was reaching the end of its life. The company was looking for one solution to cover the whole spectrum of retail operations.

A RoleTailored Experience

As the selection process began, managers discovered that one solution for all their needs was nearly impossible to find, and they decided to consider two solutions: one for the retail headquarters and store management, and one for point of sale. However, after they found that Microsoft Dynamics AX for Retail would meet all of its needs with one solution, the decision was made.

The Jean Coutu Group chose Microsoft Dynamics for its familiarity and flexible architecture that makes it possible to give people what they call a RoleTailored experience. RoleTailored is an element of the solution that serves up relevant information based on the userEUs role.

The company will deploy Microsoft Dynamics AX to more than 400 stores, encompassing 3,000 POS systems and 11,500 devices, with implementation to start in 2014.

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