Cablevision Offers Broadband Packages to Cord Cutters

Cable companies have had to scramble to adapt their strategies in recent years as more customers are cutting the cord and moving to packages that only provide Internet. For Time Warner Cable Inc. and Comcast Corp., that meant trying combine their operations into a cable television behemoth, at least until the FCC put the brakes on the deal. Cablevision System Corp., on the other hand, has decided to lean into the change with a new offering aimed at cord cutters.

Cablevision, which offers cable TV and Internet service through its Optimum Online product, announced Friday that it would be targeting households looking to avoid cable subscription fees by offering broadband service packaged with digital antennas, allowing them to receive over-the-air television broadcast signals.

'Reimagining' Relationship with Customers

Although Cablevision is an important Internet service provider in the New York, New Jersey, and Connecticut markets, it is nonetheless much smaller than Time Warner and Comcast, which would have combined to control up to 40 percent of the countryEUs broadband market, had the merger gone through.

Cablevision, on the other hand, is only the eighth largest ISP in the country. Since the company is only a regional player at best, it is difficult to predict how influential its new pricing strategy will be on the industry at large. But Comcast's announcement on Friday that it would no longer pursue the Time Warner merger may help push other cable providers to consider similar packages.

EUAs a connectivity company, Cablevision is reimagining its relationship with its customers,EU said Kristin Dolan, chief operating officer, Cablevision. EUOur new EUcord cutterEU packages take a modern approach to traditional triple-product bundles and provide real alternatives that fit new consumer lifestyles.EU

Cut the Cord for $50

The cord cutter package will provide access to high-speed broadband that facilitates a high-quality over-the-top...

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