BlackBerry Pitches BBM to Businesses

A day after BlackBerry announced its BlackBerry Messenger (BBM) will come bundled on LG phones, the Canadian smartphone maker is touting the mobile messaging platform for enterprises. The company said that over 85 percent of organizations running BlackBerry Enterprise Server (BES) were using BBM on BlackBerrys to help meet their compliance requirements.

The company said that BBM offers data that is secure whether it is at rest or in transit, and that in-transit data can be encrypted on BlackBerry OS end-to-end EUfrom the CPU through the OS, file system and the applications level.EU

Andrew Bocking, BlackBerryEUs Executive Vice President of BBM, said in a statement that organizations are choosing BBM because of its communication and collaboration features, but also because BBM on BlackBerry smartphones in BES organizations can EUtrack and log BBM communicationsEU and thus meet the compliance requirements that companies in regulated industries must satisfy, as well as meet privacy and security standards.

Features for Businesses

Aside from compliance, security and privacy, the features that BlackBerry is pitching to businesses include the BBM softwareEUs high quality and low-cost long distance calling, video chatting, screen sharing, ability to host up to 30 people in a BBM group, and private BBM channels. The channels, announced last month, each offer a page of messages and updates for a given BlackBerry ID in a one-to-many broadcasting format that has been compared to Twitter.

The channels have been targeted primarily at businesses, which can promote their existences through sponsored posts, invites, QR codes in ads, or BlackBerryEUs own index of featured channels. Channels can also be integrated with campaigns on large social networks like Twitter or Facebook, and channel-based analytics are available to measure user response.

The company pointed to such use case examples as the Canadian Diabetes Association, which said it used BBM for EUemergency situations where e-mail...

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