Blackberry Opens Up BB10 to MDM Firms

In a move some analysts said BlackBerry should have made long ago -- even back when it was known as Research in Motion -- the handset maker has decided to allow mobile device management (MDM) companies to manage devices directly with the BlackBerry 10 (BB10) operating system.

BlackBerry hopes to preserve -- and perhaps even grow -- market share by giving organizations more options to adopt multi-operating system mobile environments. The move is finding at least some early success. AirWatch, Citrix and IBM intend to be among the first to work with BlackBerry to drive a more open mobility ecosystem.

"Offering the end-to-end secure solutions valued by our customers in government and other regulated industries remains central to our strategy. However, BlackBerry understands the opportunity and importance of opening our BlackBerry 10 software," said Ron Louks, president of Devices and Emerging Solutions at BlackBerry. "This is a natural next step in our enterprise strategy as we seek to provide our customers with maximum choice in how they will meet the full array of employee mobility needs."

Why Now?

According to market research firm Gartner, MDM remains a top priority for IT buyers, and investment levels are growing steadily. Competition among players drives commoditization. Gartner also noted that proliferation of and demand for workplace mobility drive the need for quality and flexible management tools. BlackBerry is trying to roll with the mobile tide. AirWatch is bullish on the deal.

"The enterprise mobility landscape continues to rapidly evolve, and BlackBerry represents a valued addition to our partner ecosystem," said Kevin Keith, director of Business Development at AirWatch by VMware. "The integration of the BlackBerry 10 operating system into the comprehensive AirWatch Enterprise Mobility Management (EMM) Platform will empower our customers and partners to fully manage any device in their mobile fleet from a single console."

BlackBerry will...

Comments are closed.