BlackBerry Hops on Amazon Bandwagon

Handset maker BlackBerry may be way down but itEUs not completely out. The company is riding the wave of publicity Amazon is unleashing with its new smartphone by aligning with the e-commerce giantEUs app store.

BlackBerrry-Amazon Appstore compatibility will become a reality when the company soon launches version 10.3 of its operating system. And with Amazon Appstore access, BlackBerry users have a much larger catalogue to choose from, including thousands of the most popular apps and games.

Indeed, AmazonEUs Appstore has more than 24,000 Android apps. BlackBerry 10 users can finally download apps like Netflix, Pinterest, Groupon, Candy Crush Saga and Minecraft. The question is, will it make any difference whatsoever for BlackBerry at this point in its downfall? Of course, the handset maker is playing it up for all it thinks itEUs worth.

BlackBerryEUs Amazon Hype

EUMaking the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises,EU said BlackBerry Executive Chairman and CEO John Chen. EUWeEUve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.EU

Chen has to say and believe those words. BlackBerry and Amazon will be working with members of the handset makerEUs application developer community to help them believe it as well. The companies will help developers migrate their apps to the Amazon Appstore in time for the launch of 10.3. BlackBerry is hyping the storeEUs promotional tools, like Appstore Developer Select, Amazon Coins, and the Developer Promotions Console, which makes possible real time pricing adjustments and specials. ThereEUs also a Free App of the Day program.

According to market research firm IDC, BlackBerry has dipped from 43 percent of the smartphone market in 2011 to 14 percent in 2013. By...

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