BlackBerry Drops T-Mobile After Nasty Spat

After a public tit-for-tat spat, BlackBerry and T-Mobile are officially parting ways. The handset maker has decided not to renew its license allowing T-Mobile to sell BlackBerry products when it expires on April 25, 2014.

The hubbub began in February. ThatEUs when T-Mobile flat out suggested that BlackBerry users switch to the iPhone. Hardcore BlackBerry users got mad about it, which led T-Mobile CEO John Legere to respond on one of his favorite communications platforms: Twitter.

Legere tweeted: EUBlackBerry users, IEUm hearing you loud and clear. Let me work with the team and get back with you.EU But it was too little, too late for some diehards. After all T-Mobile was heavily promoting the iPhone 5s at zero down as EUa great offer for BlackBerry users.EU

Where Do BlackBerry Users Go Now?

BlackBerry CEO and executive chair John Chen didnEUt mention the spat in his comments on the split. He, rather, focused on how his company has EUhad a positive relationship with T-Mobile for many years.EU

EURegretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned," Chen said. "We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners.EU

So what does this mean for BlackBerry customers on T-Mobile? The company said its loyalists who are on the network EUshould notEU see any difference in their service and support. That EUshould notEU rather than EUwill notEU phrase may raise some eyebrows, despite the fact that itEUs clear BlackBerry fanatics will have to find new carriers in the long-term if they want to upgrade their devices.


Comments are closed.