Big Advertisers Boycotting YouTube Over Pedophilia Fears

Two of the world's best-known brands are withdrawing their advertising from YouTube and Google over fears they were featured on "inappropriate" and "exploitative" content featuring children.

Campaigners have warned that pedophiles were targeting the videos posted on YouTube.

The content, although legal and mostly uploaded by children themselves, is easily exploited by pedophile networks who are said to post messages and links to one another in the comments section underneath the videos.

The clips are usually of boys and girls performing everyday activities in their homes. But sometimes the children can be seen partially clothed or in their nightwear.

Investigators say pedophiles leave lewd comments or even try and encourage the children posting the videos to take part in private forum discussions. YouTube has been accused of failing to safeguard these children despite repeated warnings.

Mars told Sky News: "We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content. It is in stark contrast to who we are and what we believe.

"We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally.

"We have stringent guidelines and processes in place and are working with Google and our media buying agencies to understand what went wrong.

"Until we have confidence that appropriate safeguards are in place, we will not advertise on You Tube and Google."

Sportswear manufacturer Adidas told Sky News that it was in urgent talks with YouTube and would suspend all its advertising until the issue had been resolved.

It said: "Adidas takes this issue very seriously and were completely unaware that this situation had arisen on YouTube today.

"We recognize that this situation is clearly unacceptable and have taken immediate action, working closely with Google on all necessary steps to prevent this from happening again.

"We will work with our media agencies and directly...

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