AT&T, Verizon and Sprint Battle Over Data Plans

In an effort to poach each otherEUs largest data customers, AT&T, Verizon and Sprint appear to be locked in a battle to offer the biggest data plans for the lowest costs. All three carriers announced limited time offers on data plans that expire October 31. The offers only apply to the carriersEU shared family plans.

The latest round of price cutting began when AT&T announced it would double the amount of data on its existing 15 GB to 50 GB plans for any plan costing more than $130 a month. The deal applies to new and existing customers who sign up for the promotional Mobile Share Value plans by October 31. That prompted responses from Verizon and Sprint, which both lowered the costs of their own data plans.

Verizon, Sprint Hit Back

Verizon was the last of the three carriers to launch its sales salvo. According to the prices the company announced Wednesday, it will offer 15 GB of data for $110 month, an increase over the 12 GB it had previously offered at the same cost without the promotion.

For the $130 plans, Verizon will provide 30 GB under the special offer, compared with the 16 GB it offered before the promotion, and the company will boost its $150 plan from 20 GB to 40 GB. VerizonEUs most expensive plan, at $375, will double the data from 50 GB to 100 GB. The plans are available to new and existing small business customers on shared plans, as well as families.

While AT&T and Verizon are offering similar data amounts for the same price point, Sprint is looking to outdo them both. The company doubled the amount of data available for all of its shared data plans. Its cheapest plan, at $130, will now come with 60 GB of data,...

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