AT&T Targets T-Mobile with New Unlimited Data Deal

With T-Mobile under fire for throttling Binge On customers, AT&T is leveraging the user chaos. The company?EU?s January promotion is pushing new unlimited wireless data plans -- with a satellite or broadband catch.

Whether you already have DirecTV or decide to subscribe to the satellite television service -- or AT&T U-Verse TV -- you can tap into the new year?EU?s deal, which offers more data than lower-tier plans.

?EU?Our new unlimited plan is our best offer yet,?EU? said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions, citing the continued growth of video traffic, in a statement. ?EU?And, they will get a high-quality video streaming experience from the start. No compromises in video quality.?EU?

Hitting Binge On Head First

That last statement seemed to be a hard jab at T-Mobile, a wireless carrier AT&T once tried to acquire but failed because it was unable to clear regulatory hurdles.

The Electronic Frontier Foundation (EFF) last week issued a report revealing that T-Mobile throttles all HTML5 video steams to about 1.5 Mps when Binge On is enabled. Binge On is a service that T-Mobile has said enables customers to freely stream video from HBO, Hulu, Netflix, Showtime, Sling TV, STARZ, WatchESPN and other cable providers to which they subscribe.

The bottom line: T-Mobile is artificially slowing download speeds for customers who tap into Binge On, even if they are downloading videos to watch later or if they are downloading to other devices through tethered connections, according to the EFF.

EFF also found that T-Mobile is throttling video downloads even when the file name does not indicate the file is a video. Finally, EFF?EU?s testing revealed that T-Mobile?EU?s video optimization doesn't really change or improve video streaming for mobile device delivery, so ultimately optimization is nothing more than throttling at the end of the day.

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AT&T Targets T-Mobile with New Unlimited Data Deal

With T-Mobile under fire for throttling Binge On customers, AT&T is leveraging the user chaos. The company?EU?s January promotion is pushing new unlimited wireless data plans -- with a satellite or broadband catch.

Whether you already have DirecTV or decide to subscribe to the satellite television service -- or AT&T U-Verse TV -- you can tap into the new year?EU?s deal, which offers more data than lower-tier plans.

?EU?Our new unlimited plan is our best offer yet,?EU? said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions, citing the continued growth of video traffic, in a statement. ?EU?And, they will get a high-quality video streaming experience from the start. No compromises in video quality.?EU?

Hitting Binge On Head First

That last statement seemed to be a hard jab at T-Mobile, a wireless carrier AT&T once tried to acquire but failed because it was unable to clear regulatory hurdles.

The Electronic Frontier Foundation (EFF) last week issued a report revealing that T-Mobile throttles all HTML5 video steams to about 1.5 Mps when Binge On is enabled. Binge On is a service that T-Mobile has said enables customers to freely stream video from HBO, Hulu, Netflix, Showtime, Sling TV, STARZ, WatchESPN and other cable providers to which they subscribe.

The bottom line: T-Mobile is artificially slowing download speeds for customers who tap into Binge On, even if they are downloading videos to watch later or if they are downloading to other devices through tethered connections, according to the EFF.

EFF also found that T-Mobile is throttling video downloads even when the file name does not indicate the file is a video. Finally, EFF?EU?s testing revealed that T-Mobile?EU?s video optimization doesn't really change or improve video streaming for mobile device delivery, so ultimately optimization is nothing more than throttling at the end of the day.

Is There...

Comments are closed.