Wireless Wars Heat Up with AT&T $100 Sign-On Bonus

Call it wireless tit for tat. When T-Mobile makes a move, AT&T responds. But the nationEUs second-largest wireless carrier is giving T-Mobile a January double-whammy with back-to-back pricing promotions it hopes will keep customers on its side.

Indeed, AT&T is giving consumers one more reason to stick with -- or sign on -- to its wireless service. Starting today, all new and existing AT&T customers will receive a $100 bill credit for each new smartphone, tablet, feature phone, mobile hotspot or wireless home phone line of service they add to the network. The limited-time offer ends on March 31.

EUCustomers want the best of both worlds from their wireless carrier . . . great value on their plans and service on a phenomenal network and AT&T provides both,EU said David Christopher, chief marketing officer for AT&T Mobility. EUThis $100 credit is a way we can reward our existing customers who add an additional line of service for their loyalty, and itEUs an incentive for customers of Verizon, Sprint, T-Mobile and other wireless carriers to come to AT&T and enjoy the nationEUs most reliable 4G LTE network.EU

A Win-Win

We caught up with Jeff Kagan, a wireless industry analyst, to get his take on AT&TEUs latest promotion. He told us heEUs bullish on the new offer.

EUThis is a way for AT&T to work with customers on a loyalty program that benefits both. The customer gets cash and AT&T creates an even more stable customer base,EU he said. EUThis is a win-win for both the customer and for AT&T.EU

In early January, AT&T started offering T-Mobile customers the opportunity to EUupgrade their mobile lifestyleEU with up to $450 per line when they switch to AT&T and trade in eligible smartphones.

AT&T is ticking off reasons why T-Mobile customers should take the company up on its offer....

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