AT&T Follows T-Mobile with No-Contract Plans

In an apparent move to compete with the company it couldnEUt buy, AT&T is rolling out no-annual-contract plans. T-Mobile was the first of the big four wireless carriers to push the envelope in the smartphone contract world and has seen enough success to spur competitors to consider the move.

AT&TEUs new Mobile Share Value plans promise to make it easier for customers to share data and save money on the carrierEUs 4G LTE network. Beginning Dec. 8, new and existing wireless consumer and business customers will have the option to choose from what the company is calling Mobile Share Value plans.

EUWith our new Mobile Share Value Plans, customers donEUt have to compromise,EU said David Christopher, chief marketing officer for AT&T Mobility, in a not-so-subtle jab against T-MobileEUs less robust 4G LTE network.

Four Ways to Save

Here are the details of AT&TEUs "No Annual Service Contract": Smartphone customers can save $15 a month on Mobile Share Value plans. Customers can receive these monthly savings under four circumstances: (1) when they get new smartphones with no down payments with AT&T Next; (2) when they bring their own smartphones; (3) when they purchase smartphones at full retail price; or (4) when their smartphones are no longer under contract and they switch to the new plans.

AT&T said all Mobile Share Value plan customers get shared data plus unlimited talk and text on their phones. Consumers can connect up to 10 devices, including tablets and other wireless devices. Business customers can connect up to 10, 15, 20 or 25 devices, depending on the plan.

In dollars and cents, that means smartphone customers can now get unlimited talk and text plus 300MB of data for $45 a month. Qualifying smartphones can be added to any Mobile Share Value plan for $25 more a month per phone....

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