AT&T, DirecTV Claim Merger Will Benefit Customers

AT&T and DirecTV are trying to convince regulators that a merger would be beneficial to consumers. On Wednesday, the two companies told the FCC that consumers will see lower prices and improved service if a deal is approved.

Both the Federal Communications Commission (FCC) and the Justice Department must give their OK before a merger can take place. Regulators first learned of the merger in May when AT&T announced its intention to take over DirecTV for $48.5 billion. Industry experts and consumer advocates have complained about the deal because it could hurt competition, which runs contrary to AT&T's position.

There are two main points that the companies are trying to make, and both center around the idea that competition won't exist without the merger.

Two Arguments

In a public interest statement filed with the FCC, AT&T and DirecTV laid out two basic reasons why the commission should not oppose the merger. The first is that consumers want their TV and broadband services to be combined, so without AT&T, DirecTV cannot compete in the TV market. As a result of the merger, the companies could combine their services and improve DirecTV's chance of success.

Secondly, AT&T said that it does not have the ability to compete against other cable companies because its bundled services are only offered in 22 states. By adding DirecTV's availability, AT&T could be provide more consumers nationwide with additional options.

AT&T also brought up the pending merger between Time Warner Cable and Comcast. According to AT&T, if regulatory authorities approve that merger, there will be even less competition in the cable marketplace unless its own merger is approved. That argument has the potential to backfire, however, since the FCC could simply reject both mergers, maintaining the status quo in the market.

Incentives

Outside of the competition-based arguments, AT&T and DirecTV have also told...

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