Asus Introduces ZenFone Selfie

Since so many people use their smartphones to take selfies, why not make a phone with that ability as its specialty? That's probably why Asustek Computer Inc. (Asus) just rolled out an Android smartphone with 13-megapixel cameras in the front and back.

Among a group of products debuted at the 2015 Computex conference in Taipei, Taiwan, Asus showed off the ZenFone Selfie (pictured on left), designed to capture the best possible selfies quickly and simply. The phoneEUs two 13-megapixel PixelMaster cameras come with dual-color, dual LED "real tone" flash. The rear camera features a large f/2.0 aperture lens and laser auto-focus technology that promises near-instant focusing even in low-light conditions.

The Selfie also includes a feature called ZenUI Beautification mode that lets users employ live digital cosmetics in a few taps, such as softening facial features, slimming cheeks, and enhancing skin tone, all in real time. ZenFone Selfie also has Selfie Panorama mode that uses the cameraEUs f/2.2-aperture front lens and 88-degree field of view to capture panoramic selfies of up to 140 degrees.

The Selfie has a large 5.5-inch screen in a body similar to that of most 5-inch smartphones. It also includes a high-resolution 1920 x 1080 full HD IPS display with a wide 178-degree viewing angle and 403 ppi pixel density. The screen is made of Corning Gorilla Glass 4. Asus said the phone has the industryEUs first octa-core, 64-bit processor, the Qualcomm Snapdragon 615.

Difference Maker?

We reached out to Jan Dawson, chief analyst for Jackdaw Research in San Jose, to get his take on the Selfie. He pointed out that this is not the first attempt to feature the camera as the difference-maker for a new phone.

"None of them have ever sold enormously well (without) other compelling features," Dawson said. "The Nokia Lumia 1020 is a great...

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