Are the New AT&T Plans Better for You?

AT&T is joining T-Mobile in reducing monthly fees for people who pay for their own devices. It's the latest break from a longstanding practice of offering subsidies on devices to lock customers into two-year service agreements. Many customers have been forgoing those subsidies anyway as they choose plans that allow frequent phone upgrades. But until now, AT&T and Verizon have still factored in the costs of those subsidies in the monthly service fees for voice, text and data, whether the customer uses the subsidies or not.

Beginning Sunday, customers will be able to switch to the cheaper plans if they buy or bring their own phone. That includes paying for the device in installments through the frequent-upgrade Next plan. Those whose contracts have run out also qualify.

Most customers will save at least $15 a month under the new AT&T plans.

Here's a more detailed look at the plans and why it makes sense for most people to switch.

The Backdrop

For years, Americans have been used to paying $100 or $200 for their phones and agreeing to two-year contracts. A high-end phone typically costs $600 or more, and phone companies make up the difference by baking the subsidies into the monthly fees for voice, text and data.

In March, T-Mobile US Inc. departed from that practice with new pricing plans. It started charging full prices for phones through a down payment and monthly installments over two years. It also lowered the service fees for voice, text and data to remove what would have gone to the subsidies. So customers get reductions in overall monthly bills once the devices are paid off.

In July, T-Mobile began a frequent-upgrade program known as Jump. Customers pay $10 a month to participate and get new phones up to twice a year instead of once every two years.

AT&T Inc., Verizon Wireless...

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