Apple Wins Christmas with Device Activations

The introduction of a slew of new devices helped Apple to have a very, very merry Christmas this year, if sales are anything to go by. The tech giant was number one in device activations this holiday season, leaving competitors like Samsung, Nokia, Sony and LG with coal in their stockings.

The good news for Apple comes thanks to Flurry Analytics, an app data analytics firm, which found that Apple accounted for more than 51 percent of all device activations worldwide for the week of December 19 to December 25. The firm tracks data from more than 600,000 apps to see which ones consumers are downloading the most.

Samsung a Distant Second

EUItEUs clear that Santa is no longer into cookies -- he prefers Apples,EU the firm said in a blog post announcing its findings. Apple was the winner by a long shot this year, with its closest rival, Samsung, coming in a distant second with 17.7 percent of all device activations.

Nokia handsets, the business unit that was acquired by Microsoft earlier this year, rounded out the top three, with just 5.8 percent of activations. Sony and LG came in fourth and fifth place with 1.6 percent and 1.4 percent of the market, respectively.

New entrants in the handset market such as Xiaomi, Huawei, and HTC all had less than one percent share on Christmas day. One reason for their relatively weak showing may be due to their popularity in Asian markets, where December 25 is not the biggest gift-giving day of the year.

Medium-Size Devices Rule

Nevertheless, the story of the season is Apple. For every Samsung device that was activated, 2.9 Apple devices were activated. While, the holidays in general and Christmas in particular are not the sole indicators of smartphone market share and trends, it is safe to...

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