Apple Buys AlgoTrim, Sweden’s Compression Rock Stars

Wednesday's announcement from the Swedish news site Rapidus that Apple acquired data-compression rock stars AlgoTrim immediately ignited headlines from media sites all over the board.

AlgoTrim is now part of Apple, a win for what Apple needs -- high performance with minimized memory requirements -- and a win for what iOS users like best -- smart visuals looking even smarter.

The camera has always been a big selling point for iPhone fans, and AlgoTrim's image encoding technology will allow Apple to continue attracting consumers to its camera features.

Malmo-based AlgoTrim specializes in "lossless compression algorithms," and its products are based on a patented method used for compressing processor instructions.

Compression Speedups

The company has promoted its Code Compression Library as a "lossless and proprietary codec for compressing code, that is, the processor instructions. Its main use is to reduce the size of the firmware of a mobile device using NAND flash as non-volatile memory."

AlgoTrim has also featured optimized versions of standard codecs. According to the company, the optimized versions have typically been built for RISC processors, resulting in significant speedups of compression and/or decompression.

The algorithms accelerate processing speeds in mobile operating systems and applications, while at the same time reduce flash memory consumption.

What that means is that the consumer gets the best out of mobile imaging and video while minimizing memory requirements. Apple can deliver content to its iPhone users faster, with less strain on processing power and battery life.

Taking Visuals to Next Level

While all that good talk about power efficiency has to be one reason for the acquisition, one can never underestimate Apple's appetite for quality visuals.

AlgoTrim codecs could find their way into Apple's camera and image viewing and manipulation apps on iOS as Apple tries to take cameras to the next levels

Over the years, AlgoTrim, which was founded in 2005, has...

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