Apple Beefs Up iCloud Security

Tech giant Apple is taking the iCloud hack that revealed naked selfies of various celebrities seriously. The iPhone-maker plans to roll out new security measures to keep its users, whether celebrities or everyday Joes, safe.

Apple CEO Tim Cook told the Wall Street Journal the company will alert users via e-mail and push notifications when someone tries to change an account password, restore iCloud data to a new device, or when a device logs into an account for the first time. Apple also plans to implement two-factor authentication, which would demand hackers have access to at least two pieces of info the user offered when signing up for the account, such as a code, a password, or a log access key.

"When I step back from this terrible scenario that happened and say what more could we have done, I think about the awareness piece," he told the Journal. "I think we have a responsibility to ratchet that up. That's not really an engineering thing."

Company Not Doing Enough

We caught up with Mike Davis, CTO at real-time endpoint threat detection firm CounterTack, to get his thoughts on AppleEUs moves. He told us itEUs great to see the company taking security more seriously than before. However, he added, what Apple is doing isn't enough.

EUApple, with its estimated 300 million-plus users, is not just a EUcloud service.EU They have become like Facebook or LinkedIn in that they are critical to the identity of many users around the world,EU Davis said. EUYour Apple ID allows you to save files, spend money and purchase applications, and even buy iTunes gift cards.EU

Indeed, your Apple ID is just as powerful as your bank ID in many cases, yet Davis argues Apple is taking the stance that its security is not as important as the security of a bank or...

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