Apple Accounts for Nearly 1/3 of Holiday Smartphone Sales in US

In the three months following September's launch of the iPhone 7 and iPhone 7 Plus, Apple's smartphone sales in the U.S. surpassed the sales of Samsung's top Android devices, according to a new report from the market research firm Kantar Worldpanel ComTech.

In fact, the iPhone 7 (pictured above) and the iPhone 7 Plus, along with the iPhone 6s, accounted for 31.3 percent of all smartphone sales at the start of the U.S. holiday shopping season, the report said. The fourth and fifth most popular smartphones, Samsung's Galaxy S7 and S7 Edge, took 28.9 percent of U.S. sales during that period, according to the report.

Kantar Worldpanel ComTech's figures also show that Android sales during those three months dropped not only in the U.S. but in Great Britain and France as well. Meanwhile, the iPhone is now "the most successful product of all time," with Apple's total earnings from iOS devices and services likely to pass the $1 trillion mark later this year, according to a separate analysis released yesterday by Asymco, a firm that covers the mobile industry.

Declining Android Sales in U.S.

The three months ending in November marked the sixth consecutive quarter of declining Android smartphone sales in the U.S., according to Kantar Worldpanel ComTech. Compared to the end of November 2015, Android's share of the U.S. smartphone market dropped from 60.4 percent to 55.3 percent.

During the Black Friday period that kicked off the 2016 holiday shopping season, Verizon alone was responsible for nearly one-quarter of all U.S. smartphone sales, according to the Kantar report. Verizon promoted sales of both Apple and Samsung phones through a variety of free trade-in and purchase offers.

In China, by contrast, Android smartphones continued to dominate the market, with nearly 80 percent of devices sold between September and November. However, the top brands...

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