Android Expected To Surpass 1 Billion Devices This Year

As the mobile devices sector continues to grow at an incredible rate, Gartner has released a report stating that Android will finally cross the billion devices mark by shipping an estimated 1.1 billion devices in 2014. Even though iOS will grow at a higher percentage than its competitors this year, Android will continue to be the most popular OS, thanks to emerging markets and low-cost devices.

The gap between Android and iOS will widen this year, although both companies are trying to find new ways to increase sales, now that the smartphone and tablet markets are saturated. Based upon announcements from CES, Apple and Google are looking towards automobiles to expand the reach of their respective operating systems, although smartphones and tablets will still continue to receive most of their attention.

Emerging Markets

Many of the companies in the smartphone industry can thank emerging markets for their success in recent years and the growth of Android devices outside the US has given Google the potential to nearly block out Apple from some of these markets.

There is no doubt that there is a volume-versus-value equation, with Android users purchasing lower-cost devices compared to Apple users,EU said Gartner analyst Annette Zimmerman. Gartner is not the only analyst firm to come to the conclusion that with time, much of the mobile market growth will be in mid and low-end phones instead of premium devices, a realization that should concern Apple.

A Dangerous Time For Microsoft

Apple may not have the same growth potential that Google has with Android but both companies seem to be in a better position that Microsoft. With sales of traditional laptops and desktops steadily declining, Windows is no longer in control of the operating system market, despite Microsoft's push into the tablet and smartphone markets.

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