AMD Aiming at Intel with New Mobile APUs

Chipmaker AMD is giving us a glimpse of its future -- and it looks faster. The company on Wednesday unveiled its 2014 mobile accelerated processing unit (APU) product roadmap at the APU13 Developer Conference.

Raising the performance bar across fanless tablets, 2-in-1s and ultrathin notebooks, the APUs codenamed EUMullinsEU and EUBeemaEU are set to deliver more than twice the performance-per-watt of the previous generation.

EUAMD is establishing excellent momentum this year in the low-power, mobile computing market and with EUMullinsEU and EUBeemaEU coming in 2014 we are not standing still,EU said Mark Papermaster, AMDEUs chief technology officer and senior vice president, during his closing keynote at APU13. EUAMD aims to deliver a set of platforms in the first half of next year that will outperform the competition in graphics and total compute performance in fanless tablets, 2-in-1s and ultrathin notebooks.EU

Faster, More Secure

The latest AMD APUs also support Microsoft InstantGo for faster wake times and to ensure data like e-mail actively refresh in standby. Both of the new processor families are also the first to integrate an AMD-developed platform security processor based on the ARM Cortex-A5 featuring ARM TrustZone technology for better data security.

Both new processor families offer two or four EUPumaEU CPU cores and AMD Radeon graphics on a 28nm system-on-chip. The new processors are planned to launch in the first half of next year and will be demonstrated at CES 2014 as part of a full suite of AMD products. The new low-power APUs join the previously disclosed high-performance notebook APU, codenamed EUKaveri,EU in AMDEUs 2014 mobile lineup.

We caught up with Charles King, principal analyst at Pund-IT, to get his take on AMDEUs APU roadmap. He told us AMD is fighting two not entirely separate battles, at least in the consumer space. AMD is going head to head with IntelEUs...

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