Amazon Unveils Its 3D Fire Smartphone

It's out. After substantial teasing by Amazon and speculation by observers, the retail giant has released the Fire Smartphone, featuring head tracking capability.

At a launch event Wednesday in Seattle, Amazon CEO Jeff Bezos described the new device as the phone created for the Amazon Prime customer. It is the fourth in the company's line of new, branded hardware devices, following the e-reader, tablet and TV set-top box.

Using its four, built-in, front-facing corner infrared cameras, the user's head can be tracked so that, according to witnesses, the phone's screen appears to be a kind of window because its perspective changes as your head does.

Dynamic Perspective

A 3D graphic generating software called Dynamic Perspective operates at 60 frames per second and can allow on-screen elements to be seen under others, such as graphics under icons. Amazon is describing the 3D functionality as Dynamic Perspective.

The Amazon Fire phone features a 4.7-inch IPS screen, a 13-megapixel camera with image stabilization, a quad-core 2.2 GHz processor, 2 GB memory, and unlimited photo storage on Amazon Cloud Drive. The phone is priced at $199 for 32 GB or $299 for 64 GB of internal storage with a two-year contract from AT&T. For a limited time, a one-year subscription to Amazon Prime will be included free. The phone is immediately available for pre-order, with delivery July 25.

Targeted for the Amazon Prime user, the Fire will have a user's Prime billing and shipping data pre-entered when the new device arrives. Amazon Prime normally is a $99 per year subscription service that provides free two-day shipping on products and access to streaming music, TV shows or movies.

Additionally, as some predicted, the new phone comes with the customer support service called Mayday. Initially offered on the Kindle Fire tablet, Mayday is a virtual button that calls up a live video support...

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