Amazon Launches Comcast Cable TV, Internet Service Store

You really can find anything you want on Amazon these days, including Internet and cable TV services. The online retailer has a new ?EU?Cable Store,?EU? through which customer can sign up for Comcast Xfinity, Internet, and home telephone services. The online marketplace will also give users access to a dedicated customer service team.

"Amazon is not only the biggest online retailer and a place where millions of our customers shop every day, but it?EU?s also a brand that?EU?s unrivaled when it comes to customer service," said Charlie Herrin, executive vice president of customer experience for Comcast Cable, in a statement.

Not the Best Customer Service Record

The ability to sign up for Comcast services through Amazon, rather than the cable and Internet provider?EU?s own Web page doesn?EU?t seem like much of an improvement for potential Comcast customers. However, the company said the retailer has already streamlined the registration process. That appears to be good for Comcast, which is less likely to see woud-be customers give up during an overly complicated sign up process.

And while having to click fewer buttons is certainly nice for anyone trying sign up for Xfinity, the real advantage might be the dedicated customer support team. Amazon is famous for its customer service, while Comcast is equally well known for its phone reps who refuse to allow anyone out of their service contracts, often angering customers.

Comcast seemed to at least indirectly acknowledge its bad reputation among consumers in its announcement, saying that the agreement with Amazon represented one aspect of a multi-year effort to ?EU?transform the customer experience.?EU?

But that customer support team will still consist of Comcast, not Amazon employees, begging the question, "how much of an improvement in service can customers really expect."

Credits and Gift Cards

Nevertheless, the cable company is emphasizing the new customer service...

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