Amazon Bumps Up Dash Service, Expands to More than 100 Buttons

What?EU?s the end game when it comes to convenience in online shopping? Amazon seems convinced it has at least figured out the next step in the process. The company announced today that it has added more products that can be purchased with Dash Buttons, the Wi-Fi connected devices that let users buy products from Amazon.com with the push of a button.

Only a year after Dash Buttons were introduced Amazon has more than 100 buttons available, including those representing more than 70 new brands. Amazon said orders made with Dash buttons have increased by more than 75 percent in the last three months.

Joining the other frequently replenished items that can be bought with Dash Buttons, such as garbage bags and toothpaste, are such items as Energizer batteries, Stayfree feminine pads, Zico Premium Coconut Water, Peet?EU?s Coffee, Red Bull beverages, Orville Redenbacher?EU?s Gourmet Popping Corn and Arm & Hammer cat litter.

No Repeats

The Dash Buttons, which are available only to Amazon Prime members, are small, pill-shaped devices, each bearing the logo of a different product. They can be used to instantly reorder prescribed quantities of certain products. The price of each Dash Button is $4.99, but that cost is offset during a user?EU?s first order, when Amazon credits the user?EU?s account for that same amount. Membership in Amazon Prime costs $99 per year.

To prevent inadvertent orders, a Dash Button is programmed so that it won?EU?t allow a repeat order of a product until after an earlier order of the same item has been delivered

Amazon hasn?EU?t said how many Dash Buttons it has sold, or how many products have been bought using them. However, the company did say that Dash Button orders occur more than once per minute on average. A recent study of online shoppers by 1010data?EU?s Ecom Insights Panel found...

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