Adobe Offers Free Storytelling App for Businesses

Adobe is out with a new tool that it hopes will be used by businesses to tell their stories. The free iPad app, called Adobe Voice, allows a user to quickly assemble a video with recorded voice, music, graphics and animation.

No videotaping or editing is required. In announcing the release on Thursday, Adobe said the new tool "is ideal for creative professionals prototyping a project, nonprofits championing a cause, small business owners connecting with customers or students looking to create an interactive and engaging school report."

The resulting animated video, which utilizes the company's Create Cloud platform, can be shared through social media, e-mail, blogs or Web sites via a link, and the company said it can be viewed on almost any device. The app is designed for iPad 2 or above, and iOS7, plus the user needs a free Adobe ID to publish the videos.

'Hands of the Masses'

Winston Hendrickson, vice president of products at Adobe, said in a statement that Voice "puts the power of Creative Cloud's industry-leading video and audio technology into the hands of the masses." He added that the company is hoping the tool will help to attract "many new users to Adobe."

Users create the voice narration, one recorded sentence at a time, and then they add images and transitions on top of the voice. Music can be automatically added. Story "starters" and sample animated videos are available as part of the app, and a story idea "wheel" provides prompts for suggested structure as soon as the user starts to build a presentation.

Adobe has made available a library of more than 25,000 professionally-designed icons and millions of images online, or users can employ their own photos or graphics. The end result is a 60- to 90-second video that Adobe said can be created in a matter...

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