3 Mobile Marketing Trends for 2014

2013 was the year of BYOD. Mobility and productivity were at the fore of discussions from corporate America to entrepreneurs and companies of all sizes. So whatEUs in store for 2014 on the mobility front?

Thomas Husson, a vice president and principal analyst at market research firm Forrester Research, is making some keen predictions about mobile trends for marketers. While he admits that his mobile trend predictions for 2013 are still evolving -- making them still relevant for 2014 -- he has some new thoughts worth exploring.

EUDuring 2014, weEUll pass a key milestone: an installed base of 2 billion smartphones globally,EU Husson wrote in a blog post. EUMobile is becoming not only the new digital hub but also the bridge to the physical world. ThatEUs why mobile will affect more than just your digital operations -- it will transform your entire business. 2014 will be the year that companies increase investments to transform their businesses, with mobile as a focal point.EU

With that in mind, letEUs look at HussonEUs three big mobile trend predictions for 2014.

Shifting to Big Data

First, Husson predicts, the competitive advantage in mobile will shift from experience design to 'big data' and analytics. ThatEUs a fairly safe prediction given the overall and increasing industry emphasis on these sectors.

EUMobile is transformative but only if you can engage your consumers in their exact moment of need with the right services, content, or information,EU he said. EUNot only do you need to understand their context in that moment but you also need insights gleaned from data over time to know how to best serve them in that moment.EU

Deeper Customer Insights

Second, Husson predicts mobile contextual data will offer deep customer insights -- beyond mobile. As he sees it, mobile is a key driver of big data.

EUMost advanced marketers will get that mobileEUs...

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